Cleaning cloths as art.

Art as cleaning cloths.

Before launching my creative studio, I worked with l.a.Eyeworks, an independent eyewear brand, on formatting artwork selected from an eclectic group of artists around the world to be transformed into the very things that help us see clearly…cleaning cloths for eyewear!

As a huge supporter of art being accessible to all (and as a glasses wearer!), this has always been one of my favorite projects from my desk job days.

These wildly talented artists used a variety of mediums and tools different mediums (photography, digital art, colored pencil, even a fully knitted piece, and a piece made entirely of cardboard!!) so it was of the utmost importance that I formatted each piece uniquely, so that the color profiles were accurate, that the resolution was crisp, and that their vision was truly brought to life.

Please click around and explore the artists I’ve had the pleasure of working with!

Special thanks to Brent Zerger and the late Gai Gherardi for creating such a wonderful campaign that brings so much joy and delight into something as mundane as cleaning the lenses of your glasses.