The art of seeing clearly.
Before launching my creative studio, I worked with l.a.Eyeworks, an independent eyewear brand, on formatting artwork selected from an eclectic group of artists around the world to be transformed into the very things that help us see clearly…cleaning cloths for eyewear!
As a huge supporter of art being made in accessible formats for all (and as a glasses wearer!), this has always been one of my favorite projects from my pre-studio days.
These wildly talented artists used a variety of media and tools (photography, digital art, colored pencil, even a hand-knit piece, and a piece made entirely of cardboard!!) so it was of the utmost importance that I formatted each piece uniquely so that the color profiles were accurate, the resolution was crisp, and their vision was precisely brought to life in print.
Please click around and explore the artists I’ve had the pleasure of working with!
Special thanks to Brent Zerger and the late Gai Gherardi for developing such a wonderful campaign that brings so much joy and delight into something as (typically) mundane as cleaning the lenses of your glasses.
