Yulita Zavada
Yulita Zavada (she/her) leads multi-sensory creative direction and production for brands and cultural projects, translating narrative into experiences people remember. Her work spans creative direction, experiential production, and spatial design, focused on shaping how stories are felt through lighting, sound, food, space, and movement. I loved developing Yulita’s personal brand and digital presence through developing brand design foundations, a website, and a business card design. Yay!
Client: Yulita Zavada
Year: 2025-2026
Services:
Brand Design Development (colors, fonts, and a logo emblem)
Website Development and Full Buildout
Business Card Design
We started our project together by focusing on the brand design foundations, as this was going to inform all of the other assets we build together, and beyond.
Off the bat, we agreed that doing something trendy or overly “startup” was not the vibe. The goal was to emit quiet confidence with modern structure, poetic details, and just enough gothic edge to feel aligned with her as a person. We pulled together a brand direction that could live on a website, in a deck, on a business card, and still feel consistent, without creating an overwhelming, precious brand system that she’d feel stuck inside.
From there, we built out a font system and color palette designed to feel polished and expressive. This meant choosing typography that could carry her voice (elegant, editorial, experimental, legible), and a color palette that felt present. More like an environment than a set of “branding colors.” Every element was selected to support clarity, contrast, and easeful real-life use.
After combing through Yuilta’s Pinterest inspo board, I designed the vector art flower that then became the official emblem for the brand.
Then we moved into the website build. The biggest priority was creating something Yulita can update on her own, without breaking layouts, losing styling, or needing a designer for every little tweak. The structure is intentionally clean and modular, so she can swap images, update copy, add new offerings, and evolve as her business evolves.
The design itself leans into an esoteric gothic nature with strong hierarchy, intentional spacing, and a sense of atmosphere without visual clutter. It’s the kind of site that feels like an interesting, elegant room you’d be glad to find yourself in, and supports what she does best: making experiences feel meaningful!
To tie everything together, and bring our work into the physical realm, we designed business cards that match the new visual system. The goal was for the business card to feel like a tiny physical extension of all of the work we had done to develop the identity for Yulita’s business. We kept them, simple, confident, and memorable. Final files were delivered as print-ready with clear specs, and with guidance on how to communicate with the printer of her choice.
“Jamie has been a dream come true to work with. As a small, queer business, we try to be very mindful about who we work with and who gets our vision. Jamie is the whole package. They have worked with us to create a playful, fun website that our clients adore. They've also designed flyers and print media and helped us find ethical companies to work with for our merchandise. Working with someone who understands our vision, aligns with our ethics, and communicates well has been awesome.
As a small business, we have to be so mindful about where our limited funds go. This was a more than worthwhile investment, that has paid off with growing clients, constant compliments on our website, and a focus on ethical marketing that leaves us feeling like our money was well spent supporting others businesses. Jamie helped us not just build a brand, but a community. We are forever grateful.”
Lynn Loheide
Founder of Nexus Body Arts